Precisione: Luxury Watch Brand Identity
This project explores luxury brand identity design through a conceptual watch brand inspired by Bvlgari's minimalist aesthetic. The goal was to create a cohesive visual system that resonates with discerning, affluent customers who value timeless elegance.
Client
Personal Project
Duration
2-3 Weeks
Year
2024
Role
Brand Identity, Visual Design, Logo Design
Aimed at affluent customers, Precisione explores a refined, timeless design rooted in Bvlgari’s visual language and brand consistency.
Two fonts were chosen to give the brand a strong sense of timeless luxury and modern clarity. Cinzel, used for titles, brings a classical elegance that speaks to heritage and prestige. Darker Grotesque, used for descriptions, adds a minimalist. Together creating a refined typography that reflects the brand’s elegance.
The color palette—rich black, deep gray, and granite—was chosen to reflect the brand’s quiet sophistication and timeless elegance. These muted tones create a sense of understated luxury, aligning with the refined and minimalist identity of the watch brand.
A sleek black box featuring the logo at its center captures the essence of refined simplicity. This minimalist approach lets the brand’s elegance speak for itself, embodying quiet luxury through subtlety.
Soft cushioned packaging holds the timeless watch, showing the brand’s care and commitment to quality and elegance.
The brand’s social media presence is sleek and consistent, using minimalist visuals that reinforce its luxury and timeless elegance. It speaks directly to discerning customers who value subtlety and sophistication.
A sophisticated customer values the brand for its elegance and attention to detail, appreciating a quiet luxury that avoids flashy noise. They connect deeply with the timeless quality of the watch and its refined design.
The brand fosters loyalty by delivering timeless elegance and exceptional quality, inspiring customers to care deeply for their purchase and remain devoted over time. I approached this project with precision and a strong focus on aesthetics to reflect that same dedication.